Great ideas are born
from clear strategy.
Ideas are subjective. They're not good or bad, in and of themselves. Ideas can be fun, or interesting, or awesome, but how can you tell if an idea is truly great? ​​​​​​​
From a creative professional's point of view at least, the answer is clear. Great ideas achieve your strategic objective, to your target audience, in your brand tone, in a way that is aligned with your brand purpose and values, in the most creative way possible. Without these strategic lines in the sand, it becomes much harder to evaluate if a design, campaign, or product is merely good or bad, or truly great for your brand.
Brand Fundamentals
Your Brand Fundamentals are comprised of your Brand Core: Belief, Purpose, Vision, Mision, your Brand Trust: Promises and Proof Points, your Brand Essence: Values and Personality, and Brand Positioning. Collated into a concise document, this Brand Blueprint provides a clear strategic North Star for brand decision making, and critical direction for all creative from brand design to campaign development to communications.
The Brand Fundamentals Workshop is a collaborative process taking place over 9 x 90 minute guided sessions, including exercises and activities designed to activate each step in the process. The workshop is capped off by a final 10th playback session where the completed Brand Blueprint is presented back to the strategy workshop team for feedback and final revision​​​​​​​. 
TIME
9 x 90 minute sessions
DELIVERABLES
▶ Brand Blueprint
▶ Purpose Statement
▶ Positioning Statement
▶ Values Definition
▶ Personality Profile and Tone of Voice.
Brand Essentials
Brand Essentials Workshop is a more streamlined process that focuses on: Purpose, Values, Personality, and Positioning. These key Brand Essentials provide guidance on both short-term and long term strategic creative development.
As above, the workshop is capped off by a final 5th playback session where the completed Brand Essentials document is presented back to the strategy workshop team for feedback and final revision.
TIME
4 x 90 minute sessions
DELIVERABLES
▶ Purpose Statement
▶ Values Definition
▶ Personality Profile and Tone of Voice.
▶ Positioning Statement
Brand Audit + Strategy Proposition
An essential step before any critical creative or product development, a Strategy Proposition gives you the solid strategic insight that underpins your creative concept. The Strategic Proposition paints the target, for your creative to blow away. The Strategy Proposition is developed after a comprehensive Brand Audit - identifying key trends and takeaways across Category, Culture, Consumer, and Brand.
TIME
3 x 90 minute sessions
DELIVERABLES
▶ Brand Audit
▶ Strategy Proposition
▶ Strategy Minifesto
Interested?
Contact me at HELLO@RICHAKERS.COM for a free consultation and let's get started!