I was brand and marketing director of Pyro Pizza from it's founding until 2018, and managed all branding, marketing, socials, packaging, and design.
Pyro Pizza is a local hotspot in Beijing's Wudaokou university district catering primarily to students with draft beer, New York style pizza and plenty of events.
The brand design is inspired by collegiate iconography and Americana, from sports to (hashtag) Greek life, to pop culture and things like New York subway icons.
