By The Light Branding + Promo Design
Creative Director + Art Director | RAD+C
Starting as a COVID hobby, By The Light has become a fully featured passion project, writing, performing, and recording original melodic house music for release online. Since our inception we've been based in Thailand, and have performed across Bangkok, Hua Hin, Surat Thani, and Phuket. By The Light is made up of lead producer Rowan McCann, lead voclist Jaymi Holt, and myself as the Odd Job Man.
Drawing on my experience managing events and promoting parties, the first job was to create a visual identity for the crew, followed by some unique layouts for social media promotion. Key promotion channels for events are Instagram and Facebook,requiring post and cover templates.
COVER DESIGNS
Our music is released on Spotify and BeatPort, requiring cover designs for each track. Cover designs started a little freeform, but now stick a template format.
MERCH DESIGN
Playing with merch is probably my favourite thing to do. The items featured in the mockups we sell online, except for the 4th one which was banned due to the implication of naughty lifestyles. We also played with the idea of creating some sub brands in the house music genre.
INTRO DECK
Even bands need a PowerPoint.
SOCIAL PRESENCE
