Still trying to find time to get this site up and running. In the meantime, here’s something I’ve been working on for a while. It’s a visual model of how I see the role of marketing, to wit: aligning core competencies with customer needs. Simply put, it’s your customers baseline non-negotiable requirements, and your ability to guarantee them. Where the two areas overlap is the focal point of any business model. Alignment is done at the macro level, and is not to be confused with the two tactical channels, marketing and ops. Operations deals with satisfying customer needs on the day to day, while the marketing channel deals with positioning and perception of positioning. I hope to write more very soon but until then, try to find my email address here somewhere…

Rich Akers

Aligned Marketing Model by Rich Akers (2015-04-30)